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News, tips, stats and more on effective communication.


E3C – Efficient, Effective, and Engaging Communication for a Data-Driven World
In a world flooded with information, it’s not enough for leaders to simply deliver their message—they must do so efficiently, effectively, and in a way that truly engages their audience. That’s why Vocable created the E3C framework : Efficient, Effective, Engaging Communication . This communication method is built for today's professionals—especially those operating in high-pressure, data-dense environments where clarity, speed, and human connection matter most. What Is the

Vocable Communications
4 days ago2 min read


VPO: The Power of Value, Problem, and Opportunity in Strategic Business Storytelling
How to Frame Your Message for Persuasive, Audience-Centered Communication In today’s fast-paced business environment, storytelling isn't...

Vocable Communications
Oct 103 min read


Introducing TERI: The Professional Storytelling Framework That Elevates Business Communication
How the TERI Method Turns Raw Ideas into Clear, Memorable, and Persuasive Messages In high-stakes business communication, clarity isn't a...

Vocable Communications
Oct 33 min read


The E3C Framework: A Communication Strategy for Leaders Facing Information Overload
How Vocable's Research Addresses the Modern Leader's Greatest Challenge: Cutting Through Information Overload Modern leaders face an...

Vocable Communications
Sep 253 min read


Reverse Engineering Your Audience – The Strategic Foundation of Persuasive Communication
Why Great Leaders Start with What Audiences Need to Hear, Not What They Want to Say The difference between good speakers and great ones...

Vocable Communications
Sep 193 min read


Trust as Communication Currency: The Research Behind Building Organizational Trust
How Vocable's Framework Transforms Trust from Abstract Concept to Measurable Communication Behaviors Trust isn’t just a nice-to-have in...

Vocable Communications
Sep 103 min read


Storytelling with Data – Making Numbers Compelling Through Narrative Structure
How Vocable’s Research-Based Approach Transforms Technical Presentations into Persuasive Stories In today’s data-driven business...

Vocable Communications
Sep 53 min read


The CLAD Framework – Beyond "You Know It When You See It" Executive Presence
How Vocable Communications Transforms Executive Presence from Intuition to Action For decades, executive presence has been the ultimate...

Vocable Communications
Aug 293 min read


Storytelling with Data – Why Analysis Alone Isn’t Enough
How Vocable’s Research-Based Approach Helps Data Experts Translate Technical Insight into Persuasive Action Not long ago, I (Megan) began...

Megan Wood
Aug 134 min read


What Is Conflict Communication? (And Why It Matters in the Workplace)
Conflict is an inevitable part of working with others. People have different ideas, vision, experience, and skills, which means that...

Vocable Communications
Aug 13 min read


What Is Executive Communication Coaching? (And How to Know If You Need It)
Career growth is about learning new skills, expanding your people management, getting promotions and growing your network. And in each of...

Vocable Communications
Jul 74 min read


Communication IS Culture
The people who approach us to help them improve internal and external communication, by definition, care about culture. I say this...

Carolyn Hardin
Aug 14, 20242 min read


The Story Changing Suite
The stories we tell ourselves matter. They allow us to make sense of the world and contextualize ourselves within it. As recent work in...

Chris Lundberg
Apr 29, 20245 min read


Skill Builder: Determining Trust
What does communication literature tell us about trustworthiness? There is a framework, as old as Aristotle, that has been consistently...

Chris Lundberg
Mar 28, 20242 min read


Slide Decks: How to make them effective
One question we often get at Vocable is what to do about the slide decks that have become a ubiquitous part of most professional...

Brett Ommen
Mar 8, 20242 min read


The Key to Speaking Success: Mapping an Audience
By Chris Lundberg Executives, entrepreneurs, and influencers make a living by convincing the folks around them to do things. Moving...

Vocable Communications
Apr 25, 20237 min read


Myth Busted: Pitching and the Passion Trap
By Chris Lundberg A good bit of the conventional wisdom regarding pitching–especially in the entrepreneurial context–has solidified...

Vocable Communications
Apr 25, 20234 min read


Myth Busted: Speed Kills? The Best Rate for Good Presentations
By Christian Lundberg One of the most hallowed pieces of advice that public speaking and presentation consultants give their clients is...

Vocable Communications
Apr 25, 20233 min read


Why Talking About Values Matters
By Carolyn Hardin and Christian Lundberg Implementing and managing organizational change is crucial for the success of any organization....

Vocable Communications
Apr 25, 20233 min read
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