EXECUTIVE PRESENCE TRAINING
Your CLAD Roadmap
A Guide to Your Coaching Experience
What Is CLAD?
CLAD is a data-driven, research-backed model for executive presence — grounded in the communication behaviors that most effectively build credibility, trust, and influence with the audiences that matter to you.
C
CONNECT
Build goodwill and alignment by speaking to shared values, demonstrating genuine curiosity, and leading with the point of the conversation.
L
LEVERAGE
Structure compelling narratives, use evidence that persuades, and employ image-rich language to increase understanding and buy-in.
A
ADVOCATE
Signal leadership by speaking collectively, crediting your team, using we language, and orienting your audience toward a shared future.
D
DELIVER
Build trust through authentic verbal and physical delivery — vocal variety, positive affect, and confident presence that reinforces your content.
Your Experience Timeline
The program spans approximately 14 weeks, alternating between full-cohort workshops and small-group coaching sessions. Each workshop introduces a new CLAD dimension; the group session that follows gives you dedicated practice with direct coach feedback.
WEEKS 1-2
1:1 • 30 min
Individual Intake Session
A private 30-minute conversation with your Vocable coach to discuss communication strengths and areas for development.
WEEK 3
Full Cohort • 1 hour
Workshop 1: Connect
The full cohort meets on Zoom to explore audience analysis, leading with shared values, and making the point of any conversation clear from the start.
WEEKS 4–5
Small Group • 1 hour
Group Coaching Session 1
In a small group of 5 to 6, you'll practice Connect skills with direct, real-time feedback from your coach.
WEEK 6
Full Cohort • 1 hr
Workshop 2: Leverage
The cohort reconvenes to learn how to structure compelling narratives and use image-rich language to increase understanding and buy-in.
WEEKS 7–8
Small Group • 1 hour
Group Coaching Session 2
Small group practice focused on Leverage skills, with coach feedback on narrative structure and use of evidence.
WEEK 9
Full Cohort • 1 hr
Workshop 3: Advocate
Learn how speaking collectively — crediting your team, using we language, and orienting toward the future — signals leadership.
WEEKS 10–11
Small Group • 1 hour
Group Coaching Session 3
Small group practice focused on Advocate skills and collective leadership language.
WEEK 12
Full Cohort • 1 hr
Workshop 4: Deliver
The final workshop focuses on verbal and physical delivery — vocal variety, authenticity, and confident presence that reinforces your content.
WEEKS 13-14
Small Group • 1 hour
Group Coaching Session 4
A final small-group session to refine and integrate everything you've practiced across the full program.